Natstown and the dangers of advertising.

Greetings, loyal minions. Your Maximum Leader loves his Washington Nationals (as readers of this site already know). He tries to get to a half-dozen or so games a year. He also watches many games on TV. For those of you not in the area or who are in the area but do not watch the Nationals, the Nats have an ad campaign this year with the theme of “Natstown.” The ad campaign can be summarized that DC is a baseball town (a debatable premise) and that the center of the DC baseball universe is “Natstown” which is pretty much centered at the stadium on South Capitol Street. The Nationals have “Natstown” T-shirts, commericals on TV, radio ads… It is a pretty comprehensive advertising campaign…

Now the story…

So, about a week before Labor Day your Maximum Leader and the Wee Villain (aged 5) were watching the Nats on TV. One of the Natstown ads came on the TV. The conversation went like this:

Wee Villain: Dad, can we go to Natstown soon?

Maximum Leader: Sure buddy. We’ll go over Labor Day weekend.

WV: Really? That sounds like fun.

ML: Oh yeah. Lots of fun. Baseball. Sunshine. Ben’s Half Smokes. Cheer babes. Racing Presidents. It will be fun.

WV: Great. We need to go.

Well… The whole Villainous Family did go to the game on Sunday before Labor Day. It was a good time (and the Nats pulled out a win in the 9th on the backs of a Willie Harris solo homer and a 2-run Ryan Zimmerman homer). Then after the game we all went out for a huge feast of chinese food. Good times were had by all.

So yesterday night your Maximum Leader and the Wee Villain are watching the Nats/Phillies contest on TV for a few minutes before the Wee Villain had to go to bed. At the mid-inning commerical break the Wee Villain turned to your Maximum Leader and said the unexpected.

WV: Dad. When can we go back to Natstown?

ML: I’m not sure. There aren’t many games left this year.

WV: Dad. Will we go to Natstown next year?

ML: I’m sure we will.

WV: Natstown is the greatest place ever.

ML: Really? Why do you say that?

WV: You can do whatever you want in Natstown. You can eat popcorn and hot dogs. You can play on the playset. And you never go to school.

ML: Is that what Natstown is all about?

WV: Yup. Natstown is great. I wish we could move there. I love it there.

So Stan Kasten and the Nationals marketing staff… Your Natstown ad campaign has worked on at least one fan. Your Maximum Leader hopes you’re happy. (And if you happen to read this, a free Natstown t-shirt would be a great Christmas gift for a 5 year old fan.)

Carry on.

1 Comment »
Robbo said:

I wish I liked the whole “Natstown” thing more than I do. For some reason, it summons up in my mind crooked politicians, turf wars and gangland shootings. On second thought, maybe it’s more apropos than I had realized.

BTW, I also wish they could come up with a better slogan that “Get your red on.” Sounds like a rash of some sort.



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